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Our client seeks a seasoned digital account director to spearhead a new division within the agency to service all their clients digital pr needs. These roles will be responsible for devising and executing digital campaigns to the highest standards across breadth of the agencies clients. The agency works with clients across the Consumer, Fashion & Beauty, Travel, Homes & Interiors, Retail and Entertainment sectors.
To be considered you will be well versed in leading social media campaigns and digital PR activity. You will act as an advisor to the PR account servicers as well as liaising with the clients directly.
· Advising on digital strategy
· Devising a plan for social media outreach
· Overseeing community management
· Researching the latest platforms
· Offer training & support to clients and colleagues alike on all digital pr activity.
One of the most critical elements of the role will be client counselling, it demands quick but creative thinking, team management and delegation. You will clearly understand your clients' social media requirements and how they relate to overall communications objectives. This is a varied, diverse and creative role requiring someone with experience in consulting with clients at a senior level, as well as executing the digital elements of PR campaigns.
Essential experience includes:
Proven ability to develop, execute and report on digital strategies and tactics
Strong abilities in managing online communities
Comprehension of web and social analytics
Ability to provide social media policy recommendations to clients, across all channels
Ability to task/manage and provide strategic direction to technical teams on websites and web applications
Proficiency at developing creative digital ideas
This is a fantastic opportunity for someone with an entrepreneurial streak looking for the opportunity to build and develop a new division to an already successful and award winning agency. In return you will receive a competitive salary and the opportunity to work with some of the most prestigious global brands