Placement to start 23 July - 20 November 2012
Travel and lunch expenses provided
Place of employment: Clerkenwell, London
Hours of work: Monday to Friday, 10am to 5.30pm
Job & Person Specification
Implementation of marketing strategies
Detailed knowledge of a wide range of marketing concepts including social media
Strong interest in arts marketing preferably film festivals or film distribution
Strong commercial and sales ability
Strong communication including written skills
Ability to build audience databases
Creative and dynamic ‘ideas’ person
Ability to work within a small team
Ability to work under pressure and with a variety of suppliers
Well organised, flexibility individual relishes the opportunity to be involved in the planning and implementation of a live, national art event
Report to Marketing Manager
Marketing Graduate
Job Detail
Marketing Strategy and Plan- Implementing a segmented audience and marketing strategy whilst maintaining the integrity of and further development of the UKJF brand
Partnerships - Liasing with key organisations and networks that can reach out effectively to new networks and audiences. Nurturing existing relationships as agreed internally.
Database- Implementing new ways to expand the various audience databases of the Festival and use of the data as part of the marketing plan.
Website - Maintaining the integrity of the brand through the website.
Writing copy and creating new content.
PR - Regular liasion with the PR companies to running online and printed editorial coverage campaigns. Ensuring timely provision of all materials required by the PR companies. Attendance at regular weekly meetings with PR companies
Newsletters - Planning schedule of newsletters in accordance with the marketing strategy.
Writing newsletter copy and distribution to agreed schedule
Printed Programme - Preparing some copy and working with the Marketing Manager on production
Social Media- Development and implementation of an effective social media campaign to be carried out by external social media agency.
Advertising - Assisting and preparing copy and design for advertising and securing same for print programme, online and onscreen
Sponsorship - Assist in securing of sponsorship
Sponsorship in kind - Assit in securing sponsorship in kind particularly to minimise expenditure on festival guests and hospitality. Securing products for opening gala goodies bag and guests packs