Chief Marketing Officer

Location
London (Greater) (GB)
Salary
circa 100k
Posted
14 Oct 2016
Closes
14 Nov 2016
Industry
PR
Job Type
Contract
Hours
Full Time

An exciting opportunity has opened up for a Chief Marketing Officer to join a fast growing crowd funding platform where you will be working across a variety of sectors and disciplines.

With the expansion into new markets, this firm is looking for a fresh perspective. As Chief Marketing Officer, you will be fundamental to the future growth plan, working alongside the leadership team to drive the strategic development of the organisation.

Key Responsibilities

  • Develop and implement the marketing strategy following a rebranding
  • Deliver against strategy and budget ensuring ROI
  • Key areas of focus – grow investor members and value hits to the site and returns
  • Attract deal flow through other investment houses (not direct)
  • Marketing strategy is both on and offline – including digital marketing, PR, events, content marketing, and growth hacking to solid CTO to ensure customer acquisition model is successful
  • Report on key metrics to track success and also help secure series A in early 2017

Requirements

  • Demonstrable marketing, early stage growth hacking and customer acquisition experience
  • Solid Fintech, B2C tech start-ups/scale-ups, accelerators and other crowd-funding platforms background
  • Proven track record of creating and leading strategic development of a company
  • Technically savvy with senior marketing experience with a proven track record of working across a number of sectors and disciplines