Business Reporter, Online Content & Community Manager
Be right at the heart of Business Reporter’s digital strategy
Business Reporter (business-reporter.co.uk) is an award winning, independently owned, online press supplements and events company. We are looking for an Online Content Manager to join our growing team.
You will be responsible for managing and growing our B2B communities centred around the Information Security sector, primarily on our own websites, with LinkedIn and Twitter and by building relevant partnerships throughout this sector.
The successful candidate will:
- Create fresh and engaging online content
- Participate in the development of social media strategy
- Manage all social media channels including planning and producing content and tracking the success of all content put out socially, with a constant eye on the objectives
- Build external partnerships with key publications and associations
- Execute other elements of the communications strategy: engage the press, bloggers and other media
- Measure and improve: Track the performance of your content and change it accordingly
- Implement organic search and paid search strategy to drive search engine traffic to platform
- Set and deliver on KPIs.
Business Reporter is looking for someone who has a passion for online and content, and knows how to connect with an audience across a range of different channels. Digital needs to be more than just something you work in, our ideal candidate lives and breathes social networks.
With a creative can-do attitude, you will be constantly coming up with ways of reaching out to the Business Reporter community through our website, emails and social channels. You will thrive in an entrepreneurial, agile environment where decisions are made quickly and you will have a big impact in a small team.
You should be keen to measure the results of everything you do and know how to change your approach in response to your findings.
You are not afraid to have an opinion about technology, and are able to understand technological issues and communicate them to a lay audience. You are an instinctive communicator who is passionate about how conversations online evolve.
Experience: You have 3 or more years as a copywriter or journalist with a media owner or other commercial or not for profit organisation, including experience of using social media to drive audiences to content. You will also have a proven track record of understanding and working with forums and online communities and have a strong understanding of the role effective content plays and analytical skills have in the digital marketing mix.
Education: Ideally you will have a good degree or equivalent experience.
Technical expertise: You have an excellent understanding of WordPress including managing plug-ins and of HTML (there is technical assistance, however). You also have an excellent understanding of social media platforms including paid social media together with a good eye for usability issues and design generally. Basic photography, audio and video recording and editing skills will also be useful.
Marketing expertise: You are very comfortable leveraging engagement and amplifying content across multiple platforms. This includes an understanding of search engine marketing including SEO together with experience of link building strategies and tracking of back links. Ideally you will have a basic understanding of PR. You are at home using Google Analytics and capable of delivering an analysis of its data in a way that is relevant to a media and e-commerce business.
General skills: You must have excellent written English; you enjoy working with different teams and importantly have a desire to gain proven results in a fast paced start up environment. Experience in front of the camera and media training skills would be an advantage.
Your responsibilities: Create content: Research and write engaging copy for the website, (including news, interviews, opinion pieces, and research), our LinkedIn pages and event hubs. Ensure this content is engaging and measure this. Prepare other relevant marketing materials.
Optimise the way we disseminate content: Experiment with and refine tools and software that help you do this.
Feed into the business’s marketing and communications strategies and plans.
Please send in your CV to Georges Banna by completing the application form below in no more than 500 words explaining why you would be right for the job. Please also include examples of your recent work.
Keep it concise, and concentrate on why you think you’d make the role work. Also tell us how you would make a noticeable difference to the company.
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