Virgin Limited Edition, PR Executive

London (Central)
26 Apr 2017
26 May 2017
Job Type
Full Time

Reporting to: Head of Public Relations

Dotted Line: Group Sales & Marketing Director

Key Communications: Virgin Limited Edition Head office team, Virgin Limited Edition properties, Regional Sales offices, External Clients

Scope and general purpose of job: To undertake PR activities on behalf of Virgin Limited Edition (VLE) and all VLE properties internationally.

Key Responsibilities:


  • Assist the Head of Public Relations to develop annual PR plans in accordance with individual property and VLE goals and objectives, incorporating all trade and consumer media channels
  • To assist with pitches to journalists addressing all business needs including late availability and need periods at the properties as well as general news stories
  • Facilitate filming projects at the VLE properties
  • To manage Trip Advisor reviews on a weekly basis
  • Evaluating and arranging press visits to the properties for key media journalists in conjunction with Head of Public Relations
  • Planning and attending media events/ workshops as requested
  • Working with the Group Sales & Marketing Director and Head of Public Relations in a crisis situation; creating appropriate statements and dealing with challenging press angles to mitigate potential negative press coverage
  • Acting as spokesperson for VLE on a range of issues to promote the collection.
  • Assisting with media interviews for VLE team members where appropriate and liaising with Sir Richard Branson’s Media team where necessary
  • Alongside the Head of Public Relations assist with the planning and execution of proactive media campaigns, photo opportunities, fashion shoots, product launches and events
  • To work closely with other Virgin companies and affiliates to maximise opportunities to cross-sell VLE and individual properties
  • To regularly contact key media and maintain good working relationship
  • To work on award submission documents
  • Providing general administrative support - writing press releases, updating the press information kit for the website, fact sheets and writing lines to take, Q & As and emergency statements where required
  • Support the Digital Marketing Manager with Social Media, providing content ideas for blogs
  • Manage history of press visits document
  • To monitor all media and clipping service: Traditional news outlets - web, print, radio and TV, web and blogs, forums for VLE coverage and circulating it to the relevant teams as appropriate as well as inputting into monthly report.
  • Assisting in the production of monthly reports in addition to annual Operational Review reports, annual budget summaries and ad-hoc reports for the Executive team.


  • Respond to all requests in a timely and professional way and to meet the journalists’ deadlines
  • Work closely with VLE Head Office team, regional sales offices and properties
  • To have full product knowledge of entire VLE portfolio
  • To generate new product and service ideas to maintain competitive and leading edge
  • To manage workload effectively
  • To ensure appearance is in accordance with company policy
  • To share ideas with the team and encourage their input in helping make decisions where possible
  • To have clear working knowledge of all company policies and operate within them at all times
  • To undertake any other duties as and when required by Senior Management

Personal Criteria

  • Results and standards orientated
  • Plans and organises effectively
  • Committed to excellence
  • Has passion, pride and ambition
  • Attention to detail
  • Proactive
  • Commitment to business
  • Works well under pressure
  • Team orientated
  • Makes decisions, takes appropriate action 

Work experience and skills

  • Excellent communication skills, both written and verbal
  • Minimum 1 -2 years’ experience in similar environment
  • Good knowledge of the UK media in particular travel media
  • Excellent administration and organisational skills
  • Excellent inter-personal skills
  • Excellent computer skills
  • Excellent presentation skills
  • Excellent financial awareness

Apply with a CV and covering letter to Charlotte Dollin, Head of Public Relations, by completing the application form below.