Four Rain, Account Director

Location
London (Central)
Salary
Competitive, dependent on experience
Posted
08 Aug 2017
Closes
08 Sep 2017
Ref
FR AD
Industry
PR
Job Type
Permanent
Hours
Full Time

ABOUT YOU…

  • A minimum five years agency experience
  • Strong leadership qualities and ability to motivate a team to exceed client expectations
  • Extensive experience in account handling knowledge, strong project/campaign/event management skills, budgeting, planning and people management expertise
  • Excellent communication skills and ability to express winning ideas clearly and convincingly in meetings and presentations
  • Commercially astute and able to direct a portfolio of clients’ accounts profitably
  • Builds excellent client relationships through demonstration of knowledge and expertise of the sector
  • Creative with the ability to generate ideas and solve problems
  • Excellent team/cross practice/company-wide communication skills
  • Contributes to the overall financial success of the practice through the development of new business opportunities and existing client programmes
  • Ability to write effectively and persuasively, producing materials including PR plans,   articles and  new business proposals
  • Strong understanding [and relationships] of the media relevant for retail, destination and property clients


Overall role description

  • To direct account teams [Senior Account Manager to Account Executive] to exceed client expectations by leading and motivating team members to produce high quality work, within budget and meeting deadlines.
  • To develop a deliver a clear scope of work for selection of Four Rains Corporate clients across retail and destination, continuing to look for new and innovative opportunities to build the profile of your client.
  • To work closely with the Practice Directors to develop opportunities to grow existing and new business profitably.
  • To actively mentor your team [Senior Account Manager to Account Executive] to support their career goals and objectives


SCOPE OF THE ROLE

Client Counsel

  • Responsible for setting and managing client expectations and the overall execution of client programmes
  • Able to generate additional revenues from existing clients by identifying opportunities
  • Developing skills to provide strategic advice and counsel to clients
  • Developing a network of relevant contacts across property, retail and business to be leveraged on behalf of clients
  • Being the main client contact on all issues relating to the overall programme, budget and planning, with excellent client contacts at all levels
  • Demonstrating an understanding of the business/economic landscape and pressures facing clients organisations, in the current and future business environment
  • Anticipating client needs and developing effective and creative solutions to problem


Communication skills

  • Able to present effectively and convincingly in a range of scenarios
  • Always keeps the team well briefed on client developments
  • Communicates effectively with senior management and keeps them updated on client and team developments


Team leadership

  • Experience in understanding the strengths and needs of the team members and allocates work to leverage their skills and abilities
  • Provide timely and effective feedback on performance to enable team members to develop their skills and improve their performance over time
  • Experience in the development of existing staff through training, goal setting and identifying career development opportunities


Media relations

  • Has a comprehensive knowledge and experience of the B2B media [across national, broadcast and trade titles] and ability to leverage excellent media contacts for the benefit of clients
  • Strong existing relationships across property and retail correspondents across the nationals
  • Keeps abreast of trends in the media - updates clients on developments affecting them


Business development

  • Develops new business opportunities and proposals and plays a major part in winning new business pitches for the team and cross-company
  • Develops existing client business by cross-selling to other practices
  • Represents Four Rain at company marketing events and networks extensively


Financial management

  • Daily completion of accurate timesheets
  • Develops budgets for existing clients and new business proposals
  • Ensures client programmes are executed within budget using appropriate resources – responsible for managing all client costs and expenses reporting into the Practice Directors.
  • Understands client contractual arrangements and their impact on agency procedures


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