Head of Data Strategy, London

London (Central), London (Greater) (GB)
£60k - £80k
17 Oct 2016
17 Nov 2016
Media Relations
Job Type
Full Time

If you’re looking for a great opportunity to join an award-winning B2B content marketing agency, then look no further. Our client is an independent and growing agency that has a broad client portfolio of tech-centric brands ranging from global market leaders.

Our client is looking for a Head of Data Strategy to join a B2B content marketing agency based in London. If you want to work with some of the biggest accounts in the industry alongside the most talented people, then this role is for you.

The ideal candidate should have experience in connecting data and insights from multiple digital channels to understand the customer journey & support decision-making. A strong understanding of UK B2B audiences, have a proven track record of successfully delivering client campaigns and should demonstrate evidence of innovation within the media sector.

The Role:

  • Oversee client strategy and execution for the Paid Media component of top tier Brand to Sales programmes
  • Directly support agency innovation (including the Brand to Sales Dashboard and new ideas and services to grow the Brand to Sales offer) and lead the agency to move towards a data driven culture
  • Drive the social offering for listening, monitoring and influencer campaigns to include setting campaign hypothesises, benchmarking research and the use of social data for wider campaign planning
  • Ensure Best Practise techniques are understood and implemented across digital marketing activity to deliver optimal results, including email, SEM, SEO, paid and social.

The Person:

  • Highly collaborative with strong project management skills
  • Ability to challenge the norm and positively disrupt traditional thinking and working practices and willingness to learn new skills and ideas.
  • Ability to manage to aggressive deadlines while staying true to strategic outcomes
  • Enjoys maintaining a strong understanding of the latest technologies and digital trends / best practices

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