PR & Marketing Executive - Fashion, Retail, Luxury

London (Central), London (Greater) (GB)
£29-31k + excellent bonus and benefits
01 Feb 2017
01 Mar 2017
Job Type
Full Time

Our client, a global watch & jewellery company, is looking for a switched on PR & Marketing Executive to manage the PR, events & marketing for 3 of the company’s highly respected brands. 

Key PR Responsibilities ·Develop a clear understanding of each brand’s audience and its relevant media landscape

  • Management of the press sample collection and all editorial photo-shoots
  • Maximise editorial coverage through special stories and events
  • Ensure excellent media relationships with key media

·Identify and facilitate new joint venture and partnership PR opportunities

  • Work closely with the Marketing Manager and Brand Manager for each brand, to create an effective PR strategy

·Manage the distribution of press releases ·Co-ordinate and facilitate all brand media PR events ·Responsible for the creation of an annual events strategy

Key Marketing Responsibilities

  • Ensure all brand literature is up to date
  • Plan, manage and execute all budgets with the Brand Manager
  • Execute relevant promotions throughout the year
  • Work closely with the media planner, Brand Manager and Media Agency to create media plans, and submit media briefs to the agency
  • Analyse media activity
  • Responsible for all trade marketing and POS material
  • Plan and coordinate all Shop in Shop opportunities

To be considered for this exciting opportunity, you must have: -

  • A minimum of three years experience within brand PR, Marketing and Events
  • Excellent media contacts and a proactive attitude to generating press coverage is essential
  • Proven time management skills and the ability to create and manage strategies
  • An ability to work with different teams, and to demonstrate a flexibility to work across many projects at the same time
  • Experience within the watch and jewellery industry an advantage