Canon, PR, Campaign and Social Media Manager
Job Purpose and Summary
What we ask
You will have proven PR experience and ideally educated to a degree level or equivalent, with a strong understanding of the use of B2B and B2C social media and campaign marketing.
Excellent English language skills including working effectively with all internal stakeholders and external agencies.
Self motivated, pragmatic with a high level of initiative and drive to succeed.
Team Leader/supervisory experience is essential.
Ability to plan and organize workload effectively to meet required deadlines.
Using your leadership skills you'll be an expert in Campaign, PR & Social Media and manage 5 subject matter experts.
Known internally at Canon as a Team Leader of PR, Social Media and Campaign, based at Canon UK, Head Office Reigate, Surrey, you'll report directly to the Corporate & Marketing Communications Manager.
The key purpose of the role is to manage the implementation of Pan European (PE) and Canon UK and Ireland tactical campaigns to include BTL, PR and Social Media elements.
You'll act as a Canon UK and Ireland spokesperson and manage press evaluation & monitoring.
Using your project management skills, you'll manage all press and social events for UK & Ireland and manage internal communication channels and ensure messages are aligned with Canon Europe and external communications working with PR agencies.
You'll implement and measure all B2B, B2C and Corporate campaigns to directly support business objectives and will align the PE PR and Social strategy, define, develop, implement and measure Canon UK and Ireland tactical campaigns against immediate business needs.
You'll approve related press releases, supporting documents and editorial with key stakeholders for specific product categories/groups, ensuring that these documents are accurate and factual and delivered on time.
You'll take overall responsibility in delivering through your team innovative social media projects,the management of Canon UK and Ireland's profile within social media and will manage the relations with agencies providing clear briefings and reviewing their performance.
You'll successfully manage campaigns, press and social activities and content events and launches and will evaluate those camapaign approaches, provide reports and plans based on PR KPI (Metrica analysis).
You'll develop strong relationships with Journalists, influencers and spokespeople.
As a team leader, you will have overall responsiblity for all Campaign, PR and Social activities.
Responsible for objective setting and performance management of direct reports, whilst having the the support of your line manager.
Part of the role will include internal communications including company and employee announcements – cascaded from Canon Europe as well as Canon UK and Ireland announcements to include managing editorial production for Canon UK and Ireland employee publications, such as magazines and intranet as well as managing pan European employee communication cascade, e.g. new year address, mid year business update.
Ensure all communications are in line with company philosophy of Kyosei and promote CSR initiatives internally.
Internally you will liaise with the Corporate & Marketing Communication Team, Canon Europe, CUK Executive Team, Marketing Directors, B2B and B2C. Externally you will be liaising with Journalists, influencers, Local Agencies, Performance Reporting Agency.
We need people who can achieve the exceptional by working collaboratively, who have the courage to risk new ways of doing things and the ability to see the world the way their customers see it. We're looking for creative problem-solvers like you, someone who can ensure Canon stays ahead in an ever-changing world.
You will need
You'll be a natural leader and team player, can adopt strategic thinking and develop innovative approaches to develop PR opportunities. You'll possess confident communication skills and have a drive to achieve excellent results.
Customer focussed, you'll understand their needs and how to exceed their expectations. You'll have an excellent grasp of social media strategies as well as excellent planning and organisational skills.
What we give
With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition.
We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.
Your career at Canon is important and we encourage you to own and develop your career with the support and guidance of your line manager.
Free car parking, subsidised restaurant, staff discounts on Canon and with other major retailer, 25 days holiday - to name a few benefits.
Apply by completing the application form below.
No agencies please.
Canon is enriching lives and businesses in incredible new ways. You can play a part in shaping the future of a company that’s strong, ambitious and considerate, where people do great things together. You can expect the exceptional and achieve the exceptional, with the world's best imaging company.
Expect the Exceptional.