SEO Editor, South China Morning Post - Hong Kong

Hong Kong (HK)
13 Sep 2018
13 Oct 2018
Job Type
Full Time

Job Responsibilities:

  • Edit content to maximise search referral potential
  • Advise editors and production staff on SEO keyword optimisation for stories and headlines
  • Work as part of the digital team to ensure all editorial staff are following SEO best practice
  • Monitor trending data for newsroom content suggestions
  • Pre-plan for future articles and events by building out topics and doing keyword research for upcoming exclusives or events
  • Collaborate with SCMP growth team members on content strategy to help alert editorial team to subjects with high traffic potential
  • Train editorial staff on SEO
  • Report, evaluate and improve the performance of content 

Job Requirements:

  • Excellent knowledge of news SEO and how to optimise stories for search
  • 5+ years direct newsroom experience
  • Experience with search engines, tools and services
  • Proven success in editorial link building and viral content strategies
  • The ability to deploy an effective local and long-tail content search strategy
  • Excellent knowledge of trends in the SEO industry 

Work location will be at Causeway Bay Office, Hong Kong

Apply by completing the application form below. 

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