SEO Editor, South China Morning Post - Hong Kong

Location
Hong Kong (HK)
Salary
DoE
Posted
13 Sep 2018
Closes
13 Oct 2018
Industry
Journalist
Job Type
Permanent
Hours
Full Time

Job Responsibilities:

  • Edit content to maximise search referral potential
  • Advise editors and production staff on SEO keyword optimisation for stories and headlines
  • Work as part of the digital team to ensure all editorial staff are following SEO best practice
  • Monitor trending data for newsroom content suggestions
  • Pre-plan for future articles and events by building out topics and doing keyword research for upcoming exclusives or events
  • Collaborate with SCMP growth team members on content strategy to help alert editorial team to subjects with high traffic potential
  • Train editorial staff on SEO
  • Report, evaluate and improve the performance of content 


Job Requirements:

  • Excellent knowledge of news SEO and how to optimise stories for search
  • 5+ years direct newsroom experience
  • Experience with search engines, tools and services
  • Proven success in editorial link building and viral content strategies
  • The ability to deploy an effective local and long-tail content search strategy
  • Excellent knowledge of trends in the SEO industry 


Work location will be at Causeway Bay Office, Hong Kong

Apply by completing the application form below. 

Our Privacy Notice aims to comply with all relevant data privacy and protection laws. You should read the Privacy Notice in full at corp.scmp.com/privacy-policy/

You may consider your application unsuccessful if you do not hear from us within 6 weeks

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